Marketing Foundation

Ucommerce Marketing Foundation is a highly flexible way to set up marketing messages and discounts in your online store. Combined criteria and discounts make for interesting possibilities when it comes to different discount types and best of all you can let your customers know exactly what they need to do to get a discount, which is the way it should be.

More importantly, Marketing Foundation is built-in from the ground up using our Framework first approach, which means that new criteria and discounts can easily be added. You can even go so far as to change the inner workings of the Marketing Foundation. What this means for your online store is that marketing can be tailored to meet your exact needs.

The building stones in Marketing Foundation are Campaigns and Promotions. A campaign can consist of one or more promotions to ensure high flexibility in the way you can work with it by combining promotions with specific criteria and discounts.

In the following articles, you will learn and explore all the different concepts.