Award

The final piece of the puzzle is the “Award”, i.e. the thing the customer gets. The award is completely separate from the rest of the campaign item and thus can be reused for many different types of discounts, e.g. “Buy for more than 400€ and get free shipping ”could also be “Enter this promo code and get free shipping”. The only difference is that the “Buy for more than 400€” act section is substituted with “Enter this promo code”. The award remains the same.

Types of awards include “Get amount of unit price”, “Get amount off order total”, “Get amount off order lines total”, “Get percentage off shipping”. Awards can be combined like targets and effectively gives you a discount for each of the awards configured.

It’s important to distinguish between order discounts and order line discounts. The difference being that order level discounts are typically applied only once per order, e.g. “Get amount off order total” will only add a single discount to the order as you’d expect.

Order line discounts on the other hand can involve multiple order lines as in the case of the bundle or kit. Here two or more order lines are involved in the discount thus each of lines will have the order line discount applied, e.g. “Get 10% off unit price” will produce two discounts; one for each order line satisfied by the Act section.