uCommerce includes full API reference documentation and lots of helpful articles to help you build your e-commerce site as effortlessly as possible.
As new ratings, reviews, and comments are received they are processed by uCommerce Pipelines, which enables automatic steps to be carried out for each piece of user generated content. Developers can extend these pipeline with custom logic to support custom requirements.
To give you an idea of what can be done using the pipelines here are some ideas:
You might want to check whether the customer has submitted a high number of reviews inside a short timeframe, which might indicate a spammer or you could notify store managers whenever new content requires attention.
This is also true whenever content is approved or unapproved in the backend. You might want to send an e-mail to the customer who submitted the review when it’s approved so they can see their handiwork on your site (thus bringing back the customer to the store) or you could post teasers from reviews on your Facebook fan page or to Twitter.
Please see Pipelines Explained for detailed information on extending the Product Review and Product Review Comment pipelines.